Liv-bag is a sustainably designed bag, produced by Livall Sustainable Fashion to replace plastic retail bags. It is unique in the industry in that it has strong retail design appeal. As a sustainable fashion company, Livall cares about the three “p’s” of sustainability: people, profit and planet. Livall wants to be perceivedby its stakeholders and customers as human-centered, desirable (seductive), fashionable, cool/hip and earth-friendly.