Brooke Nielson

Origin Coffee Branding

Origin (Al’asl) is an independent coffee roaster located in the beautiful landscape of Saudi Arabia. Origin (Al’asl) is unique in the coffee roasting business in that it produces the most authentic Arabica qahwah (coffee) in the world. Coffee drinkers around the world can experience the unique tastes of our Arabian blends of levantine dark, peninsular golden, and lightly sweet coffee as if they were getting it from a local qahveh khaneh (coffee house). Origin (Al’asl) wants to be perceived by its audiences as genuinely Arabic, uplifting, traditional, state of the art, multinational, gourmet, and pure.